The Value Of A Value Chain Essay - 1217 Words

A value chain may defined as network of companies which work hand in hand towards a common goal of meeting the customer demands and the stakeholder demands. The idea of value chain first came into existence after Michael Porter coined it. He basically said that the various activities which the organisations carry out to create and give value to its customers. He said that it basically consists of two main activities which are basically known as the primary activities and secondary activities. The events which take place in converting the inputs to outputs followed up by the delivery and after sales support are known as the primary activities which may include inbound logistics, operations, and outbound logistics, marketing, service. The support activities generally support the primary activities which are handled by the organisations staffs. The support activities involves procurement, technology development, human resource development, firm infrastructure. For example value can be c reated when a manufacture converts a raw material into a finished product or when a retail stores outlet provide the goods in a way which is convenient to the customers, sometimes supported by a fitting room or personal shopping advise. (Accountants, San Miguel, Canada, Systems, 1996). Value chain analysis The value chain analysis can be basically defined as the various activities which happens in and around the organisation. They also relates them to the analysis of the competitive strengthShow MoreRelatedThe Value Of A Value Chain1251 Words   |  6 PagesBusinesses create value by converting inputs (that is raw material, labor and overhead) into business outputs in such a way that they have a greater value than the original input cost. Manufacturing companies create value by acquiring raw materials and using them to produce something useful. Retailers bring together a range of products and present them in a way that is convenient to customers, sometimes supported by services such as fitting rooms or personal shopper advice. And insurance companiesRead MoreThe Value Of Value Chain1803 Words   |  8 Pages Value chain is identified as a chain of activities where value is continuously added to the product and service from the product design to final product delivery. Basically, there are many works that are included in the producing process no matter whether it is consume good or service. But not all of the producing activities could be seen as valuable to the entire process, which could offset the cost of time, money, and labor. So when companies are doing the business optimization, the basic thingsRead MoreValue Chain964 Words   |  4 PagesReport on Real Estate Industry Chain and Value Chain Activities Within C alloway Introduction The purpose of the report is to conduct a value chain analysis of Calloway and its industry in order to get a better assessment of the organization’s key functions in terms of satisfying the needs of the tenants and ultimately the shoppers. To end of this report, we will provide a situational analysis and recommendations to improve Calloway’s ability meet its tenants’ and shoppers’ needsRead MoreValue Chain1020 Words   |  5 PagesExecutive Summary Value chain management has become more and more important in industry in past decades. This report provides an insight view of value chain in automotive industry and then examine leadership role of engineer in value chain management. Furthermore, the report will analyse why engineer is so important in management of value chain. Analysis of value chain Automotive industry plays an important pillar role in the economic development of all countries. This is because the developmentRead MoreCreative Value Of A Value Chain1566 Words   |  7 PagesCreative Value in the Making Identifying the primary and secondary components of a value chain helps balance the activities that a company performs internally to create value for the buyers. A value chain is made up of primary and secondary activities. Primary activities relate directly to the physical creation, sale,maintenance, and support of a product or service. Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figureRead MoreValue Chain1783 Words   |  8 PagesValue Chain as a Company Strategy Introduction Now a day, many companies are trying to improve their value chain in order to use the value chain as a strategy in the manner of meeting the customers need and satisfaction. One of the strategies they are using with value chain is to gain competitive advantages for rival among their competitors. Value chain actually can discover and fulfil what customers want and the identification of customer needs will hence become one of the ways to surpass theirRead MoreImportance of Value Chains and Value Chain Analysis602 Words   |  2 Pagesrelationship between processes and value chains. The value chain, as Porter identified, incorporates the following drivers of revenue and profit in an organization: inbound logistics, operations, outbound logistics, marketing and sales, and service. Processes which are how you do things are used through the value chain. By definition, processes are used every time you do something, so this is all quite self-evident. In order to extract value from the value chain, a company should outperform its competitorsRead MoreDell Packards Value Chain And Its Value1215 Words   |  5 Pagesthis very jolting market trends. To sustain the business in day today environment, companies focuses on business process and value chain to establish their evaluations about the performance. This paper creates a better understanding of Hewlett-Packard’s value chain and its value proposition. A successful organization like Hewlett-Packard maximizes it public value through value creation, reduced total cost, improvised business performances, customer satisfaction and increased interoperability. HP’sRead MoreValue Chain And Supply Chain Essay2316 Words   |  10 Pagestheir competitors or at least in step with them. This is where value chain comes in. Value chain deals with adding value to your product so that the company might gain a competitive edge over their rivals. There is always has been a bit of a confusion between value chain and supply chain. Many people get confused between the two. Value chain and supply chain are similar but not quite the same. Value chain refers to the process of adding value to an article or product which includes production, marketingRead MoreDells Value Chain1517 Words   |  7 PagesThe value chain was a concept initially proposed by McKinsey and later developed and made public by Harvard strategy guru Michael Porter. According to Porter, the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company. Simply, it includes a series of value-adding activities connecting a company s supply side (raw materials

Factors That Affect The World That Can Impact The Way A...

There are many different things in the world that can impact the way a person develops. One of the main developmental influences in a child’s or person’s life is their parent’s and a stable home. Unfortunately, in today’s society, many families are a result of divorce and it is progressively impacting the way people develop. From a researcher’s standpoint, the view of family has changed dramatically over the past few years and roughly half of today’s families have suffered from divorce (Abbey Dallos, 2004). When parents who have children together decide to separate they need to think of all the possible outcomes, one of them being how their children will react. Each individual copes with things differently. One child could lash out at†¦show more content†¦This can cause tension between siblings and lead to a poor relationship, especially if they chose different parents. Another factor that impacts a child’s development is the departure of one parent from the house. Some children will not get to see that parent for days, weeks, months, or even years, depending on their situation (Kelly, 2003). This can be devastating to a child that has a strong attachment to both parents or the parent that they no longer get to see on a daily basis. For younger children, the leaving of one parent may make them feel scared that the other parent will leave as well. This will cause the child to become increasingly clingy, wanting to sleep in the parents bed, and they will have increased anxiety (Dowling Gorell-Barnes, 1999). It is also a disruption in the child’s life when a parent finds a new partner and introduces them into their child’s life. Although the well-being of a child has improved in families that has step-parents versus families without a step-parent, getting used to having a step-parent is hard and a big change for children (Moxnes, 2003). Children worry about what their step-parent will be li ke, if they will like them, and if they will try to replace their biological parents. Step-parents are also an issue in children’s development because some believe that their parents pay more

Night World Soulmate Chapter 16 Free Essays

It was a very long time before Hannah heard footsteps again. She distracted herself during the long wait by whistling songs under her breath and thinking about the people she loved. Her mother. We will write a custom essay sample on Night World : Soulmate Chapter 16 or any similar topic only for you Order Now Her mother didn’t even miss her yet, didn’t know she was gone. But by tomorrow she would. Tomorrow was May first, Hannah’s birthday, and Chess would give her mother the letter. Chess, of course. Hannah wished now that she’d spent more time saying goodbye to Chess, that she’d explained things better. Chess would have been fascinated. And she had a right to know she was an Old Soul, too. Paul Winfield. That was strange-she’d only known him a week. But he’d tried to help her. And at this moment, he knew more about Hannah Snow than anyone else in Montana. I hope he doesn’t start smoking again if he rinds out I’m dead. Because that was probably how she would end up. Hannah had no illusions about that. She had a weapon-but so did Maya, and Maya was much faster and stronger. She was no match for Maya under the best of circumstances, much less when she was weak and feverish. The best she could hope for was to get Maya to kill her while she was still human. She thought about the Circle Daybreak members. They were good people. She was sorry she wouldn’t have the chance to know them better, to help them. They were doing something important, something she instinctively sensed was necessary right now. And she thought about Thierry. He’ll have to go wandering again, I guess. It’s too bad. He hasn’t had a very happy life. I was starting to think I could take that sadness out of his eyes†¦. When she heard a noise at last, she thought it might be her imagination. She held her breath. No. It’s footsteps. Getting closer. She’s coming. Hannah shifted position. She had stationed herself near the mouth of the cavern; now she took a deep breath and eased herself into a crouch. She wiped her sweaty right palm on her jeans and got a better grip on her stake. She figured that Maya would shine the flashlight toward the pole where Hannah had been tied, then maybe take a few steps farther inside the cavern, trying to see what was going on. And then I’ll do it. I’ll come out of the darkness behind her. Jump and skewer her through the back. But I’ve got to time it right. She held her breath as she saw light outside the mouth of the cavern. Her greatest fear was that Maya would hear her. Quiet†¦ quiet†¦ The light came closer. Hannah watched it, not moving. But her brain was clicking along in surprise. It wasn’t the slanted, focused beam of a flashlight. It was the more diffuse pool of light from a lantern. She’s brought another one. But that means†¦ Maya was walking in. Walking quickly-and not pausing. She couldn’t shine the light onto the pole yet. And she didn’t seem anxious to-apparently it didn’t occur to her that she needed to check on Hannah. She was that confident. Hannah cursed mentally. She’s going too far-she’s out of range. Get up! Her plan in ruins, she flexed her knees and stood. She heard a crack in her knee joint that sounded as loud as a gunshot. But Maya didn’t stop. She kept going. She was almost at the pole. As silently as she could, Hannah headed across the cavern. All Maya had to do was turn around to see her. Maya was at the pole. She was stopping. She was looking from side to side. Hannah was behind her. Now. Now was the time. Hannah’s muscles could feel how she had to stab, to throw her weight behind the thrust so that the stake went in under Maya’s left shoulder blade. She knew how to do it. †¦ But she couldn’t. She couldn’t stab somebody in the back. Somebody who wasn’t menacing her at the moment, who didn’t even know they were in danger. Oh, my God! Don’t be stupid! Do it! Oh, my Goddess! a voice echoed back in her head. You’re not a killer. This isn’t even self-defense! Frustrated almost to the point of hysteria, Hannah heard herself let out a breath. It was wet. She was crying. Her arm drooped. Her muscles collapsed. She wasn’t doing it. She couldn’t do it. Maya slowly turned around. She looked both beautiful and eerie in the lantern light. She surveyed Hannah up and down, looking in particular at the drooping stake. Then she looked at Hannah’s face. â€Å"You’re the strangest girl,† she said, in what seemed to be genuine bewilderment. â€Å"Why didn’t you do it? You were smart enough to get yourself out and make yourself a weapon. Why didn’t you have the guts to finish it?† Hannah was asking herself the same thing. Only with more expletives. I am going to die now, she thought. And maybe die for good-because I don’t have guts. Because I couldn’t kill somebody I know is completely evil and completely determined to kill me. That’s not ethics. That’s stupid. â€Å"I suppose it’s that Egyptian temple training,† Maya was saying. â€Å"Or maybe the life when you were a Buddhist-do you remember that? Or maybe you’re just weak.† And a victim. I’ve spent a couple thousand years being a victim-yours. I guess I’ve got my part down perfect by now. â€Å"Oh, well. It doesn’t really matter why,† Maya said. â€Å"It all comes down to the same thing in the end. Now. Let’s get this over with.† Hannah stared at her, breathing hard, feeling like a rabbit looking at a headlight. Nobody should live as a victim. Every creature has a right to fight for its life. But she couldn’t seem to get her muscles to move anymore. She was just too tired. Every part of her hurt, from her throbbing head to her raw fingertips to her bruised and aching feet. Maya was smiling, fixing her with eyes that shifted from lapis-lazuli blue to glacier green. â€Å"Be a good girl, now,† she crooned. I don’t want to be a good girl†¦. Maya reached for her with long arms. â€Å"Don’t touch her!† Thierry said from the cavern mouth. Hannah’s head jerked sideways. She stared at the new pool of light on the other side of the cave. For the first few seconds she thought she was hallucinating. But, no. He was there. Thierry was standing there with a lantern of his own, tall and almost shimmering with coiled tension, like a predator ready to spring. The problem was that he was too far away. And Maya was too fast. In the same instant that it took Hannah to make her brain believe her eyes, Maya was moving. In one swift step, she was behind Hannah, with her hands around Hannah’s throat. â€Å"Stay where you are,† she said. â€Å"Or I’ll break her little neck.† Hannah knew she could do it. She could feel the iron strength in Maya’s hands. Maya didn’t need a weapon. Thierry put the lantern down and raised his empty hands. â€Å"I’m staying,† he said quietly. â€Å"And tell whoever else you’ve got in that tunnel to go back. All the way back. If I see another person, I’ll kill her.† Without turning, Thierry shouted. â€Å"Go back to the entrance. All of you.† Then he looked at Hannah. â€Å"Are you all right?† Hannah couldn’t nod. Maya’s grip was so tight that she could barely say, â€Å"Yes.† But she could look at him, and she could see his eyes. She knew, in that moment, that all her fears about him not wanting her anymore were groundless. He loved her. She had never seen such open love and concern in anyone’s face before. More, they understood each other. They didn’t need any words. It was the end of misunderstandings and mistrust. For perhaps the first time since she had been Hana of the Three Rivers, Hannah trusted him without reservation. They were in accord. And neither of them wanted this to end with a death. When Thierry took his eyes from Hannah’s, it was to look at Maya and say, â€Å"It’s over, now. You have to realize that. I’ve got twenty people down here, and another twenty on the surface waiting.† His voice became softer and more deliberate. â€Å"But I give you my word, you can walk out of here right now, Maya. Nobody will touch you. All you have to do is let Hannah go first.† â€Å"Together,† Hannah said, coughing as Maya’s hands tightened, cutting off her breath. She gasped and finished, â€Å"We go out together, Thierry.† Thierry nodded and looked at Maya. He was holding his hand out now, like someone trying to coax a frightened child. â€Å"Just let her go,† he said softly. Maya laughed. It was an unnatural sound, and it made Hannah’s skin crawl. Nothing sane made a noise like that. â€Å"But that way, I won’t win,† Maya said, almost pleasantly. â€Å"You can’t win anyway,† Thierry said quietly. â€Å"Even if you kill her, she’ll still be alive-â€Å" â€Å"Not if I make her a vampire first,† Maya interrupted. But Thierry was shaking his head. â€Å"It doesn’t matter.† His voice was still quiet, but it was filled with the authority of absolute conviction, a kind of bedrock certainty that held even Hannah mesmerized. â€Å"Even if you kill her, she’ll still be alive-here.† He tapped his chest. â€Å"In me. I keep her here. She’s part of me. So until you kill me, you can’t really kill her. And you can’t win. It’s that simple.† There was a silence. Hannah’s own heart was twisted with the force of her love for him. Her eyes † were full. She could hear Maya breathing, and the sound was ragged. She thought that the pressure of Maya’s hands was infinitesimally less. â€Å"I could kill you both,† Maya said at last in a grating voice. Thierry lifted his shoulders and dropped them in a gesture too sad to be a shrug. â€Å"But how can you win when the people you hate aren’t there to see it?† It sounded insane-but it was true. Hannah could feel it hit Maya like a well-thrown javelin. If Maya couldn’t have Thierry as her prize, if she couldn’t even make him suffer, what was the point? Where was the victory? â€Å"Let’s stop the cycle right here,† Thierry said softly. â€Å"Let her go.† He was so gentle, and so reasonable, and so tired-sounding. Hannah didn’t see how anyone could resist him. But she was still surprised at what happened next. Slowly, very slowly, the hands around her neck loosened their grip. Maya stepped away. Hannah sucked in a deep breath. She wanted to run to Thierry, but she was afraid to do anything to unbalance the delicate stalemate in the cavern. Besides, her knees were wobbly. Maya was moving around her, taking a step or two in front of her, facing Thierry directly. â€Å"I loved you,† she said. There was a sound in her voice Hannah had never heard before, a quaver. â€Å"Why didn’t you ever understand that?† Thierry shook his head. â€Å"Because it’s not true. You never loved me. You wanted me. Mostly because you couldn’t have me.† There was a silence then as they stood looking at each other. Not because they understood each other too well for words, Hannah thought. Because they would never understand each other. They had nothing to say. The silence stretched on and on-and then Maya collapsed. She didn’t fall down. But she might as well have. Hannah saw the life go out of her-the hope. The energy that had kept Maya vibrant and sparkling after thousands of years. It had all come from her need to win . . . and now she knew she’d lost. She was defeated. â€Å"Come on, Hannah,† Thierry said quietly. â€Å"Let’s go.† Then he turned to shout back into the tunnel behind him. â€Å"Clear the way. We’re all coming out.† That was when it happened. Maya had been standing slumped, her head down, her eyes on the ground. Or on her backpack. And now, as Thierry turned away, she flashed one glance at him and then moved as fast as a striking snake. She grabbed the black stake and held it horizontally, her arm drawn back. Hannah recognized the posture instantly. As Hana of the Three Rivers she’d seen hunters throw spears all the time. â€Å"Game over,† Maya whispered. Hannah had a fraction of a second to act-and no time to consider. All she thought was, No. With her whole weight behind the thrust, she lunged at Maya. Stake first. The sharp wooden point went in just under Maya’s shoulder blade. She staggered, off balance, her throw † ruined. The black stake went skittering across the rough stone floor. Hannah was off balance, too. She was falling. Maya was falling. But it all seemed to be happening in slow motion. I’ve killed her. There was no triumph in the thought. Only a sort of hushed certainty. When the slow-motion feeling ended, she found herself the way anybody finds themself after a fall. On the ground and surprised. Except that Maya was underneath her, with a stake protruding from her back. Hannah’s first frantic thought was to get a doctor. She’d never seen someone this badly hurt before- not in this life. There was blood seeping out of Maya’s back around the makeshift stake. It had gone in very deep, the wood piercing vampire flesh like razor-sharp steel through a human. Thierry was beside her. Kneeling, pulling Hannah slightly away from Maya’s prone form, as if she might still be dangerous. Hannah reached for him at the same time, and their hands met, intertwined. She held on tight, feeling a rush of warmth and comfort from his presence. Then Thierry gently turned Maya onto her side. Hair was falling across Maya’s face like a black waterfall. Her skin was chalky white and her eyes were wide open. But she was laughing. Laughing. She looked at Hannah and laughed. In a thick choking voice, she gasped. â€Å"You had guts-after all.† Hannah whispered, â€Å"Can we do anything for her?† Thierry shook his head. Then it was terrible. Maya’s laugh turned into a gurgle. A trickle of blood ran out of the side of her mouth. Her body jerked. Her eyes stared. And then, finally, she was still. Hannah felt her own breath sigh out. She’s dead. I killed her. I killed someone. Every creature has the right to fight for its life-or its loved ones. Thierry said softly, â€Å"The cycle is broken.† Then he let Maya’s shoulder go and her body slumped down again. She seemed smaller now, shrunken. After a moment Hannah realized it wasn’t an illusion. Maya was doing what all vampires do in the movies. She was falling in on herself, her tissues collapsing, muscle and flesh shriveling. The one hand Hannah could see seemed to be wasting away and hardening at the same time. The skin became yellow and leathery, showing the form of the tendons underneath. In the end, Maya was just a leather sack full of bones. Hannah swallowed and shut her eyes. â€Å"Are you all right? Let me look at you.† Thierry was holding her, examining her. Then when Hannah met his eyes, he looked at her long and searchingly and said with a different meaning, â€Å"Are you all right?† Hannah understood. She looked at Maya and then back at him. â€Å"I’m not proud of it,† she said slowly. â€Å"But I’m not sorry, either. It just-had to be done.† She thought another moment, then said, getting out each word separately, â€Å"I refuse to be †¦ a victim†¦ anymore.† Thierry tightened his arm around her. â€Å"I’m proud of you,† he said. Then he added, â€Å"Let’s go. We need to get you to a healer.† They walked back through the narrow passageway, which was no longer dark because Thierry’s people had placed lanterns every few feet. At the end of the passage, in the room with the vertical shaft, they had set up some sort of rope and pulley. Lupe was there, and Nilsson, and the rest of the CIA group. So were Rashel and Quinn. The fighters, Hannah thought. Everyone called and laughed and patted her when she came in with Thierry. â€Å"It’s over,† Thierry said briefly. â€Å"She’s dead.† Everyone looked at him and then at Hannah. And somehow they knew. They all cheered and patted her again. Hannah didn’t feel like Cinderella anymore; she felt like Dorothy after killing the Wicked Witch. And she didn’t like it. Lupe took her by the shoulders and said excitedly, â€Å"Do you know what you’ve done?† Hannah said, â€Å"Yes. But I don’t want to think about it any more right now.† It wasn’t until they’d hauled her up the vertical shaft that it occurred to her to ask Thierry how he’d found her. She was standing on an inconspicuous hillside with no buildings or landmarks around. Maya had picked a very good hiding place. â€Å"One of her own people sold her out,† Thierry said. â€Å"He got to the house about the same time I did this evening, and he said he had information to sell. He was a werewolf who wasn’t happy with how she’d treated him.† A werewolf with black hair? Hannah wondered. But she was too sleepy suddenly to ask more questions. â€Å"Home, sir?† Nilsson said, a little breathlessly because he’d just come up the shaft. Thierry looked at him, laughed, and started to help Hannah down the hill. â€Å"That’s right. Home, Nilsson.† How to cite Night World : Soulmate Chapter 16, Essay examples

Organizational Communication Downward Communication

Question: Discuss about theOrganizational Communicationfor Downward Communication. Answer: Introduction Among the given topics the Organizational Communication is interesting to me. In the communication studies organizational communication is a subfield of the larger discipline (Richards and Schmidt 2014). The main functions of organizational communication are to inform, persuade and promote goodwill (Kramer 2014). In an organization the flow of communication can be formal or informal. The communication through formal channels are downward, horizontal and upward but the communication through informal channels are called grapevine. In the year 1950 organizational communication was focused exceedingly to improve the organizational life and output. Downward communication: when the information and messages flow down through organizations hierarchy, it is called downward communication. In this process the messages and orders start to travel from upper level to the lower level of the organization (Spaho 2013). The responses of downward communication go from the lower level to upper level through the same way. Horizontal communication: Transmission of information between the people of the same level of hierarchy in the organization is known as horizontal communication (Beigi and Mozayani 2016). This is different from the vertical communication because the vertical communication is happened between the different levels of hierarchy but it is happened within the same level of the organizational hierarchy. It is also known as lateral communication. Upward communication: When the information and messaged are transferred from the frontline employees to management, this flow of communication is known as upward communication (Fairhurst and Connaughton 2014). Through this communication process management can know about the feeling of the employees to their jobs and the managers get feedback from the employees about the working conditions. Grapevine: In the organization informal communication is known as grapevine, there is not any define way of communication in this process (Vestergaard 2016). Here the information passes through a long way and from where the communication is started that has been lost. It is very difficult to find the starting and end of the communication. The organizational communication is interesting to me because the study of organizational communication includes the interpersonal relationships and interactions between the people of the organizations. This study helps the students to learn how communication can influence the organizational compositions and a student can choose the organizational communications to build his career. When a strong bond is made between two or more people in the organization, it is known as interpersonal relationship (Arnold and Boggs 2015). Organizational communication shows how the people in an organization work together to achieve the organizational goal. Business communication is depending upon several factors such as organizational culture, size of the group etc. Interpersonal communication is also a part of organizational communication. To understand an individual it is very important to communicate with that person in a proper way and to maintain a good relationship with others the communication also is very important. Understand the human nature is very complicated and also interesting. Different human beings possess different nature, different behaviour, and different way of talking. Communication helps to understand all of these aspects of human nature. So I think the study of communication is a very interesting thing and the applications of this topic can be seen within our daily life. So it is also easy to understand the topic through examples. The relations between the students and teachers, the employees and management and the relations between family members all are depending on the communications between them. All the above mentioned aspects are related to organizational communication. So all those topics can be known by studying organizational communication. When a student get a job after completing his study, these topics are very much helpful for better performance in his professional life. Thats why the topic Organizational Communication is interesting to me and I have chosen this topic for my assignment. I think I can apply this topic in my professional life. In future when I will do a job in an organization, the organizational communication will very much helpful for me to build my career successfully. Communication has a vital role in any business, an organization cant reach to its goal without an effective communication. The relationship between manager and the subordinates plays an important role for the success of business. Manager is the key person in an organization (Batool et al. 2016). Communication is like a ribbon which binds the management with their officials and it is necessary for the better performance of the organization. The orientation programme is the first effective communication to the new employees of an organization. Through a positive orientation programme an employee is motivated and it effects his performance spontaneously. A manager in any organization should be a good communicator because he communicates the massages and information from one person or gro up to another person or group. An effective communication is related to job satisfaction, performance and attitude of the employees in an organization. So it is seen clearly that if I want a spontaneous career then it is very important to establish a well-defined bonding with the organizational member and an effective communication is the best way to build it. Now a days though the information technology is very advance but the communication through human element cant be ignored. Through communication people can know each other and also can combine their thoughts and efforts for a particular work. The employees want to know that what is happening in the organization and also want to know what their co-workers are thinking and doing to achieve the organizational and as well as personal goals. The managers have to do more logical communications with the directors and employees that means the downward and upward communication. An effective communication can build a bridge of understanding among all the people of the organization. So I think as an employee in an organization if I want to achieve my personal goals it is necessary to know about organizational communication. Without communicating with others it is impossible for me to know what exactly is going in the organization and I also cant clear about my work which can affect my performanc e. The daily functions of management such as organizing, planning, leading and controlling all are done successfully through an effective and well organised communication. References Arnold, E.C. and Boggs, K.U., 2015.Interpersonal relationships: Professional communication skills for nurses. Elsevier Health Sciences. Beigi, A. and Mozayani, N., 2016. Dialogue strategy for horizontal communication in MAS organization.Computational and Mathematical Organization Theory,22(2), pp.161-183. Fairhurst, G.T. and Connaughton, S.L., 2014. Leadership communication.The Sage handbook of organizational communication: Advances in theory, research, and method, pp.401-423. Kramer, M.W., 2014.Managing uncertainty in organizational communication. Routledge. Richards, J.C. and Schmidt, R.W., 2014.Language and communication. Routledge. Spaho, K., 2013. Organizational communication and conflict management.Management-Journal of Contemporary Management Issues,18(1), pp.103-118. Vestergaard, G.L., 2016. The science grapevine: Influence of blog information on the online media coverage of the 2010 arsenic-based life study.Journalism, p.1464884915623171. Batool, S., Khattak, S.R. and Saleem, Z., 2016. Professionalism: A Key Quality of Effective Manager.Journal of Managerial Sciences Volume X Number,1, p.106.